Jonathan Pontell

The media industry is buzzing about Generation Jones: "The New 25-54"

Generation Jones is the large core group inside the crucial 25-54 demo.
As programmers and advertisers cut the demographic pie into thinner slices, Generation Jones is emerging as key demo.

CNN:
25-54 is dying, and the ascendance of
Generation Jones has put one of the last nails
in its coffin media groups, advertisers, and general
marketers are jumping on The Jones Bandwagon,
often with exceptional results targeting this big,
rich and gettable demo.

Radio Sales Today:
The long supreme 25-54 demo
appears to breaking up. Boomers,
Jonesers, and Generation X all
fall within the boundaries of the
25-54 demo, but they are different
in a variety of fundamental ways.
For greatest success, savvy marketers
will keep up with the Jonesers.

MSNBC:
The core of the fragmenting 25-54
demographic...known as Generation Jones, has
become a buzz group in advertising circles.

Radio World:
The pie is being divided into smaller slices
by the agencies because its easier to target a
group like this than it is the giant 25-54
and studies show that Generation Jones is
willing to switch brand Generation Jones
is a very desirable and reachable target
for advertisers.