MR. JONES' TOOLBOX™

Presentations, Workshops, and Other Tools for successfully targeting Generation Jones

Personally conducted by "Mr. Jones" himself: Jonathan Pontell - The international authority on Jonesers

Award-winning “Keeping Up With The Jonesers”™ Presentation receives rave reviews Informative, practical, and entertaining Earns top marks at numerous international media/advertising conventions

Flexible set of options available in “Mr. Jones’ Toolbox”™ The “Keeping Up With The Jonesers”™ Presentation (1-2 hours) Interactive “The Jones Zone”™ Workshop (1-4 hours) Individual consulting with management (variable hours) Proprietary psychographic data specific to your market Publicity generated in local media about your attention to Jonesers in your market Detailed printed support materials given to each attendee Continuing phone support, proprietary databases, and other resources available on ongoing basis

Exceptionally Effective Educational Experience Cutting-edge action-oriented interactive techniques used to ensure information “sticks” Focus on practical applications that can be used immediately Goes beyond just statistics and facts to give “Feel and Flavor” for Jonesers

Customized to Your Needs and Market Long list of possible issues to address. Sample issues: --How to attract Jonesers without alienating your older or younger core audience --How to develop that crucial emotional connection with Jonesers --How to dramatically increase your Joneser audience, even if Jonesers are already your core --NTR techniques that really work with Generation Jones Several possible separate or combinable audiences --Train all or some of your staff (Programming, Sales, Marketing can all benefit) --Invite current or potential advertisers to special presentation --Invite public as part of integrated publicity effort